With the exponential growth of tourism in Portugal, how can “off the map” tourist destinations become part of the list of priorities for those visiting our country?

‍

Can travel agencies, tourism institutions and city councils themselves increase their presence and tourist offer on their own?

‍

Digital communication is beginning to reveal the first steps towards discovering new destinations, with reels, activity pages, with large-scale campaigns such as #leiriadoesntexist.

‍

But how can Leiria capitalize on this joke, already “memefied” (culminated into a global meme), and turn it into a concrete object of tourist promotion? 

‍

The answer is in information. Quality, updated and reliable information. 

‍

And who better to play this role than the masters of organizing dossiers, books and tourist brochures? 

‍

Both agents and tour guides are primarily responsible for sharing tourist knowledge and face an incessant demand that forces them to study and constantly research in order to respond in seconds.

‍

What if it were possible to guarantee agents and tour guides that they do not need to delve into brochures, triptychs and tourism websites?

‍

What if all the information about a region or city was gathered on a single website, with the guarantee of legitimacy, updating and relevance?

‍

After several projects, Message Factory realized that this need is real, that the answers to these questions had been desired in the tourism sector for a long time. 

‍

And from here our digital product was born “Tourism Academies”, which promotes online learning programs about destinations and tourist offers.

‍

This digital solution not only resolves the issues identified above, but also advances a new opportunity for tourism promotion. 

‍

Because it’s not just agents and guides who benefit from this learning; the City Halls and the Regional Tourism Institutions themselves find the launching pad for their localities here.

‍

For the agents and guides, participating in this e-learning program - and completing it successfully - guarantees them the title of expertise. For the latter, this accredited credential will serve as a driver for tourist activity, with agents and guides motivated to promote the entire experience of their regions.

‍

The success is proven by the projects we have developed in recent years, with the creation of the Alentejo Tourism Academy, which had 3 editions, for the American, Canadian and Brazilian markets, and the Macau Tourism Academy which was presented at BTL 2024 , at the Lisbon International Fair, in the presence of representatives from APAVT and Macau Tourism.

‍

Many brands have content that can be transformed, for consumption, into a digital teaching project. In tourism, the brand can be your location!

‍

Hotel? [insert brand]

Tourism Academy? Message Factory 😎